Download PDF by Pingali Venugopal,Ram Kaundinya: Agri-input Marketing in India

By Pingali Venugopal,Ram Kaundinya

Agri-input businesses have performed an important position in remodeling the post-Independence “ship-to-mouth” Indian economic climate, depending on nutrition grain imports, right into a self-sufficient economic climate. although agricultural productiveness is declining and environmentalists are wondering using agri-inputs, Indian agriculture can't cast off agri-inputs. This ebook, after realizing the prior coverage atmosphere, agri-input advertising and marketing, and advertising techniques of either the govt and personal businesses, indicates frameworks for agri-input advertising businesses to align their concepts to the hot target of sustainable agriculture.

The booklet will function a textual content for college students within the agribusiness administration programmes and likewise as a advisor for working towards managers and coverage makers.


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Agri-input Marketing in India by Pingali Venugopal,Ram Kaundinya

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